Performance Marketing Manager – Meta & Google (w/m/d)
Core
Managing paid acquisition channels (Meta & Google) to drive new customer acquisition and revenue for a D2C skincare brand.
Role type
Senior Performance Marketing Manager
Builds
A scalable performance engine and internal testing system for paid growth
Domain
D2C E-commerce / Skincare / Performance Marketing
Required skills
Meta Ads, Google Ads, KPI management (CAC, ROAS), budget planning, agency management, creative testing, customer journey mapping, data analysis, attribution modeling, AI/automation adoption
Preferred skills
Health/Beauty/Pharma industry experience, regulatory knowledge for health products, TikTok/Pinterest/Native Ads expertise
Technologies
Meta Ads, Google Ads, AI tools, automation platforms
Responsibilities
Steer and challenge external agencies on campaign performance and creative output; build an internal hypothesis and testing system; plan and distribute budgets across channels and seasons; analyze tracking and attribution data to drive optimization; evaluate new paid channels (TikTok, Pinterest, Native Ads); collaborate with Brand, Content, and Design teams on creative strategy.
Seniority
Senior, hands-on IC