Digital CRM Senior Strategist
Core
Design, implement, and evaluate digital engagement and retention/growth strategies for B2B clients across multiple channels.
Role type
Senior Digital CRM Strategist
Builds
Multi-channel marketing lifecycle campaigns and automated customer engagement programs
Domain
B2B Marketing / Customer Relationship Management
Deliverable
product features
Required skills
B2B marketing strategy, customer segmentation, lifecycle marketing, marketing analytics, campaign management, client stakeholder management, presentation skills, marketing platform navigation
Preferred skills
Experience with owned and paid channels, knowledge of marketing best practices
Technologies
Salesforce Marketing Cloud, Braze, Marketo
Responsibilities
Design digital engagement strategies for retention and growth; Design marketing experiments to optimize conversion; Collaborate with analytics teams on customer insights; Build and launch automated campaigns; Manage customer targeting and segmentation strategies; Partner with technology teams on capability updates; Present strategic recommendations to clients.
Seniority
Senior, hands-on IC