Senior Manager, Marketing
Core
Own demand generation programs and platforms to drive pipeline across ICE's business segments using marketing automation and ABM strategies.
Role type
Senior Manager, Demand Generation
Builds
Multi-channel demand generation programs, ABM campaigns, and marketing automation workflows
Domain
Financial services / Fintech / Enterprise B2B
Required skills
Marketing automation (Eloqua, Marketo, Pardot, Salesforce Marketing Cloud), Account-Based Marketing (Demandbase, 6sense, Terminus), Salesforce CRM integration, Campaign management, Data analysis (Google Analytics, Tableau), ROI measurement, Excel (pivot tables, formulas), AI-powered marketing capabilities
Preferred skills
Financial services marketing experience, Eloqua certification, AI-assisted marketing features
Technologies
Eloqua, Demandbase, Salesforce, Google Analytics, Tableau, Excel
Responsibilities
Design and execute multi-channel demand generation programs; Manage ABM campaigns targeting priority accounts; Maintain marketing automation platforms and provide team training; Establish and track campaign ROI and spend efficiency metrics; Oversee data hygiene and coordinate data flows between operational databases, marketing databases, and CRM
Seniority
Senior, hands-on IC