Senior Analyst, Data & Platforms
Core
Senior Analyst supporting client data strategy, onboarding, and optimization in digital advertising.
Role type
Senior client-service data analyst
Builds
Data strategies, audience targeting, and campaign optimization for media clients
Domain
Digital advertising and ad technology
Deliverable
dashboards & analysis
Required skills
Data strategy, DSP/CDP management, audience data analysis, campaign optimization, client communication, ad serving platforms
Preferred skills
Web analytics tools, identity resolution tools, customer acquisition metrics
Technologies
DSPs, CDPs, Ad Servers, pixels, Google Analytics, Epsilon, Liveramp, Neustar, Salesforce, Adobe, Treasure Data
Responsibilities
Manage client data onboarding and enablement; leverage audience data to prescribe campaign optimizations; extract and communicate insights to clients; develop and present data strategy materials; track match rates, audience distributions, and billing; attend vendor training sessions.
Seniority
Senior, hands-on IC
