Senior CRM & MarTech Manager (all genders)
Core
Own end-to-end email marketing execution and optimize CRM strategy for customer acquisition, engagement, retention, and loyalty.
Role type
Senior CRM & MarTech Manager
Builds
Email marketing campaigns, CRM strategies, and MarTech roadmap components
Domain
E-commerce / Travel
Required skills
CRM strategy, lifecycle marketing, email marketing execution, MarTech roadmap planning, cross-functional project leadership, stakeholder management, data-driven campaign optimization, automation, segmentation, personalization, CDP/CDP evaluation
Preferred skills
Experience in digital, e-commerce, or travel environment
Technologies
CRM, marketing automation, CDP, customer data platforms
Responsibilities
Own EWH email marketing channel end-to-end; Co-own EWH-specific CRM strategy elements; Own and evolve EWH MarTech roadmap; Drive implementation of new MarTech components; Lead cross-functional CRM and MarTech initiatives
Seniority
Senior, hands-on IC
