Teamlead CRM und Customer Experience (m/w/d)
Core
Lead the CRM team to drive customer growth and measurable improvements in customer experience through data, technology, and customer understanding across the entire journey.
Role type
Senior Team Lead, CRM & Customer Experience
Builds
Customer development strategies, lifecycle marketing campaigns, loyalty programs, and personalized customer experiences
Domain
E-Commerce / Medical Supplies
Deliverable
product features
Required skills
Team leadership, CRM strategy, lifecycle marketing, marketing automation, personalization, loyalty program design, analytics, A/B testing, stakeholder management
Preferred skills
AI tools, Prompt Engineering, Conversational AI, data-driven analysis
Technologies
E-Mail, App, Browser Push, Print-Mailings, Landingpages, BI & Analytics tools
Responsibilities
Lead and develop the CRM team; define customer segments and goals for retention, frequency, cross-selling, and upselling; manage omnichannel campaigns and customer journeys; build personalized trigger-based automation; develop personalization prerequisites with IT; design loyalty benefits and programs; analyze customer behavior and optimize campaigns via A/B testing; connect customer feedback with transaction and behavioral data to drive improvements