wildo - Facebook Team Lead Media Buyer
Core
Lead a media buying team for Facebook advertising in the iGaming sector, focusing on campaign optimization, scaling, and profit generation.
Role type
Team Lead Media Buyer (iGaming)
Builds
Scalable Facebook ad campaigns for gambling products
Domain
Digital Marketing / iGaming
Required skills
Facebook Ads management, iGaming campaign strategy, ROI optimization, team leadership, PWA and onelink integration, cloaking techniques, budget management ($3k+/day), product and geo discovery
Preferred skills
Strong soft skills, systematic approach, initiative
Technologies
Facebook Ads, PWA, onelink, cloaking
Responsibilities
Lead the media buying team, develop and implement campaign strategies, optimize campaigns for ROI, scale successful campaigns, identify new products and geos, collaborate with technical specialists and other departments
Seniority
Mid-Senior, hands-on IC with management responsibilities