Onboarding & Lifecycle Communications Manager:in (d/w/m)
Core
Manage end-to-end customer communication from contract signing through onboarding, delivery, and ongoing relationship via email and in-app notifications to reduce service team inquiries.
Role type
Lifecycle communications manager
Builds
Automated communication workflows, in-app user journeys, and email campaigns for a smart energy management platform
Domain
Energy / Smart Home / SaaS
Deliverable
product features
Required skills
CRM and lifecycle marketing, email marketing, HubSpot, customer journey mapping, data analysis (open/click/ticket metrics), clear technical writing, cross-functional collaboration
Preferred skills
In-app communication, push notifications, A/B testing, energy sector experience
Technologies
HubSpot, Braze, Salesforce Marketing Cloud, SpotmyEnergy App
Responsibilities
Structure and automate communication workflows in HubSpot for various product combinations and sales channels; Analyze customer friction points using service and support data to optimize communication; Ensure seamless handover between marketing and onboarding teams; Build user-centric communication flows in the SpotmyEnergy App; Measure and optimize communication performance through testing and variant analysis.
Seniority
Mid-level, hands-on IC
