CRM/E-mail-Marketing Specialist (m/w/d)
Core
Planning, executing, and optimizing CRM and email marketing campaigns (newsletters, automation, lifecycle journeys) to drive customer retention, reactivation, and revenue.
Role type
CRM and email marketing specialist (B2C)
Builds
Customer journeys, automated email sequences, and lifecycle marketing programs
Domain
Fitness and wellness industry
Required skills
CRM tools and marketing automation platforms, analytical skills, customer segmentation and personalization, A/B testing, SQL or BI tools, lead scoring and predictive modeling, app/push/WhatsApp communication
Preferred skills
Emarsys, Tableau or Power BI, experience in B2C environment
Responsibilities
Planning and optimizing email/CRM campaigns, developing customer journey maps, analyzing KPIs (open rates, CTR, conversion, CLV), ensuring data quality and GDPR compliance, conducting A/B tests
Seniority
Mid-level, hands-on IC