(Senior) Manager Customer Insights & Analytics (m/w/d)
Core
Building the Marketing Intelligence function to analyze customer journeys, identify churn signals, and translate data into marketing and customer experience recommendations.
Role type
Senior Manager, Customer Insights & Analytics
Builds
Lifecycle frameworks, data-driven personas, and personalization strategies for CRM, Paid Media, Website, and Sales.
Domain
Fitness industry + Customer Analytics / Marketing Intelligence
Deliverable
product features
Required skills
Customer Journey analysis, Segmentation, Churn prediction, Qualitative & Quantitative market research, Agency management, CRM strategy, Website personalization strategy
Preferred skills
VWO / AB Tasty, Tealium / Emarsys, SQL, BI tools, Fitness or Subscription industry background
Responsibilities
Analyze customer journey segments to identify behavioral patterns and personalization opportunities; Develop lifecycle frameworks and regional target group profiles; Drive website personalization initiatives; Build the consumer insights function including market analysis and external research partner management.
Seniority
Senior, hands-on IC with team leadership