Marketing Manager (m/w/d) im Team Media Consulting & Sales
Core
Strategic media planning and consulting for industrial partners and agencies to select optimal media channels within the ROSSMANN portfolio for retail campaigns.
Role type
Senior Marketing Manager (Media Consulting & Sales)
Builds
Digital retail media campaigns, POS, and Print media strategies
Domain
Retail / Media Buying
Required skills
Strategic media planning, Agency management, Campaign coordination, Data analysis (TKP, ROAS), Negotiation, Project management
Preferred skills
AI tools usage, Modern workflow optimization
Technologies
AI tools
Responsibilities
Advise industrial partners on media channel selection, Create and align media plans across POS, Print, and Online, Manage agency relationships and pitches, Coordinate product and brand launches, Analyze campaign performance and derive budget recommendations