Bereichsleitung (m/w/d) Omnichannel Experience & Marketing Technology
Core
Leading the Omnichannel Experience & Marketing Technology department to shape digital touchpoints and the customer journey for ROSSMANN.
Role type
Senior leadership (Bereichsleitung) for Marketing Technology
Builds
Omnichannel strategy, MarTech stack, E-Commerce platforms, and digital customer experiences
Domain
Retail / Marketing Technology
Deliverable
product features
Required skills
Strategic leadership, MarTech stack management, E-Commerce development, AI and digital innovation understanding, Project and program management, Stakeholder communication
Preferred skills
Experience in App development, Marketing Automation, Digital Transformation
Technologies
MarTech stack, E-Commerce platforms, AI tools
Responsibilities
Lead and develop a department with multiple division heads, Strategically steer the technological marketing infrastructure, Bridge data-driven marketing and modern IT, Manage the expansion of the MarTech stack, Develop E-Commerce and App experiences, Identify growth potentials based on customer data
Seniority
Senior, leadership level