Senior Marketing Operations Manager (Hybrid)
Core
Own the marketing tech stack to ensure system stability, data reliability, and friction-free campaign enablement for the growth engine.
Role type
Senior Marketing Operations Manager (Technology & Systems)
Builds
Centralized GTM infrastructure connecting Marketing, RevOps, and Analytics
Domain
B2B SaaS Marketing Technology & Data Operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing Operations, Marketing Technology stack administration, CDP management, CRM integration, Data governance, Lifecycle automation, Cross-functional project leadership, Technical documentation
Preferred skills
Ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads), Web behavior analytics, AI search visibility tools, Salesforce event mapping
Technologies
Iterable, HubSpot, Marketo, Amplitude CDP, Segment, Salesforce, Meta CAPI, Google Ads, Apple Search Ads, Hotjar, Profound
Responsibilities
Administer marketing technology stack (CDP, automation, ad-tech, tracking pixels, analytics); Maintain stack reliability and data accuracy; Build and manage audiences across channels; Partner with RevOps to integrate marketing data into Salesforce; Oversee data governance and document configurations; Lead marketing operations projects within RevOps sprint framework.
Seniority
Senior, hands-on IC