Vice President, Commerce
Core
Lead the development of commerce strategies to drive revenue growth, improve product conversion, and strengthen customer engagement for CPG brands.
Role type
Senior IC Vice President, Commerce
Builds
End-to-end commerce solutions and retail media strategies for key brands.
Domain
Advertising / Retail Media / CPG
Deliverable
product features
Required skills
Retail media strategy, Amazon/Walmart/Target/Kroger/Instacart network expertise, cross-functional team leadership, budget pacing and financial stewardship, strategic planning, stakeholder alignment, process governance.
Preferred skills
CPG industry experience, complex brand portfolio management, retail media technologies and automation tools.
Technologies
DSPs, buying platforms, retail media networks.
Responsibilities
Lead development of commerce strategies that drive growth and conversion; Own the development of retail strategy for key brands; Lead key client conversations related to retail media; Partner with Strategy, Retail Media, Search, and Operations teams; Supervise and mentor commerce strategists and emerging leaders.
Seniority
Senior, hands-on IC