Marketing Automation Experte (m/w/d)
Core
End-to-end responsibility for building, developing, and globally rolling out marketing automation, including direct marketing campaigns and lead development.
Role type
Senior Product Owner & Global Marketing Channel Owner for Marketing Automation
Builds
Global marketing automation platform, direct marketing campaigns (email, newsletters, flows), and AI-driven lead generation processes
Domain
B2B Marketing, Marketing Automation, AI/ML for Sales
Deliverable
production ML models
Required skills
Marketing automation strategy, AI-driven sales opportunity recognition, predictive modeling, lead scoring and qualification, multi-touch nurturing, HubSpot/Marketo/Salesforce, data analysis, conversion rate optimization
Preferred skills
Experience at the intersection of marketing, automation, and AI, strategic thinking, hands-on implementation of marketing automation systems and AI
Technologies
HubSpot, Marketo, Salesforce, AI tools for lead generation and content automation
Responsibilities
Define requirements and prioritize features for the marketing automation platform, execute direct marketing campaigns, optimize campaign performance for conversion and lead quality, develop automated lead generation strategies using AI, manage the lead development process from enrichment to SQL, design and implement automated nurturing workflows, pilot and scale AI applications within marketing automation
Seniority
Senior, hands-on IC
