CRM & Newsletter Marketing Manager (m/w/d),Gescher,Münster
Core
Develop and execute strategic email marketing and CRM campaigns to drive customer activation, repurchase rates, and retention for an online office technology retailer.
Role type
Senior CRM & Newsletter Marketing Manager
Builds
Automated email journeys, lifecycle campaigns, and segmented communication flows for an e-commerce platform.
Domain
E-commerce / Digital Marketing
Required skills
Email marketing strategy, CRM management, marketing automation, audience segmentation, A/B testing, data analysis (KPIs), HTML email templates, GDPR compliance
Preferred skills
Brevo, Optimizely, cleverreach, B2B/B2C e-commerce, welcome/reactivation/cross-sell flows, GA4, tracking, attribution, AI-driven personalization
Responsibilities
Develop and implement email marketing strategy, plan and optimize newsletter campaigns, define target segments, build automated email journeys, analyze customer data to derive actions, evaluate KPIs (revenue, conversion, click-through), ensure deliverability and legal compliance, test subject lines and content formats, collaborate with design and content teams.
Seniority
Senior, hands-on IC