Campaign & Retail Media Manager (m/w/d),Herzebrock,München, Obersendling
Core
Driving the development of Retail Media strategy, identifying monetization opportunities, and creating scalable ad formats for Tennis Point's retail channels.
Role type
Retail Media Strategy & Campaign Manager
Builds
Retail Media portfolio, scalable ad formats, and strategic brand partnerships
Domain
Retail Media, Digital Advertising, Omnichannel Marketing
Deliverable
product features
Required skills
Retail Media strategy, Monetization models, Omnichannel marketing, Campaign planning & optimization, Brand partnership development, Data-driven analysis, Automation & AI implementation, Negotiation
Preferred skills
Experience with onsite and instore advertising channels
Technologies
Automation tools, AI platforms
Responsibilities
Develop and implement Retail Media strategy; Identify new monetization opportunities; Plan, steer, and optimize multi-channel campaigns; Actively market ad spaces to brand partners; Build and manage strategic brand partnerships; Analyze campaign performance and optimize based on data.
Seniority
Mid-Senior, hands-on IC