Director Marketing (m/w/d), Hamburg Zentrale
Core
Develop and execute marketing strategy to drive sustainable growth, profitability, and brand strength for a modern omnichannel motorcycle apparel retailer.
Role type
Director of Marketing (Strategy & Growth)
Builds
Omnichannel customer experience, international marketing campaigns, and data-driven marketing infrastructure.
Domain
Retail / E-commerce / Motorcycle Apparel
Required skills
Strategic marketing planning, Performance marketing, Customer growth management, CRM & Loyalty strategy, International market expansion, Marketing technology stack management, Data analytics & KPI reporting, Team leadership
Preferred skills
Experience scaling revenue and market share, Cross-border communication strategy, Marketing automation, Stakeholder management
Technologies
CRM systems, Marketing automation platforms, Analytics tools, Tracking systems
Responsibilities
Develop and implement marketing strategy aligned with corporate goals; Oversee performance marketing and customer acquisition; Evolve CRM, loyalty, and personalization strategies; Strengthen brand positioning and manage international communication; Expand marketing activities in international markets; Lead marketing technology landscape development; Advise executive leadership on growth and digitalization initiatives.