Leitung (m/w/d) CRM Kampagne und Kommunikation, Hauptverwaltung Groß Kienitz
Core
Strategic leadership for CRM, campaign, and communication activities focused on customer acquisition, retention, and recovery for a beverage retail chain.
Role type
Senior Marketing & CRM Manager (Team Lead)
Builds
Customer acquisition and retention campaigns, omnichannel strategies, and brand consistency across retail channels.
Domain
Retail / FMCG (Beverages)
Deliverable
product features
Required skills
Strategic marketing planning, CRM strategy development, team leadership, stakeholder management, data-driven decision making, campaign execution, brand management
Preferred skills
Experience in FMCG or retail, omnichannel strategy, innovation in offer/concept development
Technologies
CRM systems, marketing automation tools, data analytics platforms
Responsibilities
Lead and develop a marketing/CRM team, develop target-group-oriented customer concepts, plan and execute customer journey campaigns, collaborate with digital marketing and advertising management, drive brand strategy consistency, develop innovative store and product concepts.
Seniority
Senior, hands-on IC with team leadership