Search Marketing Manager (d/m/w) / SEA, Dresden
Core
Building and scaling paid search campaigns on Google Ads and Microsoft Advertising to drive growth for a national news portal.
Role type
Search Marketing Manager
Builds
Paid search campaigns (Google Ads, Microsoft Advertising) for a news portal
Domain
Digital Marketing / News Media
Required skills
Paid Search (SEA) strategy, Google Ads, Microsoft Advertising, keyword analysis, search intent analysis, account management, bidding strategy, landing page optimization, conversion rate optimization, budget management, data analysis
Preferred skills
Experience managing large search budgets, structured problem-solving, self-motivation
Technologies
Google Ads, Microsoft Advertising
Responsibilities
Build and scale search campaigns, analyze keywords and search intent, develop account and bidding strategies, optimize landing pages and conversion paths, collaborate with Content Marketing and Sales teams
Seniority
Mid-level, hands-on IC
