Paid Social Manager (d/m/w), Dresden
Core
Building and scaling paid social campaigns on Meta platforms to drive traffic and conversions for a national news portal.
Role type
Paid Social Manager
Builds
Paid social campaigns, retargeting strategies, advertorials, and performance content for TAG24 NEWS
Domain
Digital Media / News / Social Media Marketing
Required skills
Paid social campaign management, Meta platform expertise, creative testing, audience targeting, retargeting strategy, conversion optimization, budget management, data analysis
Preferred skills
Experience with additional social platforms, self-management of large budgets
Technologies
Meta (Facebook, Instagram), TikTok, Twitter
Responsibilities
Build and scale paid social campaigns, test creatives and hooks, optimize retargeting and conversion strategies, manage media budgets, collaborate with content marketing and sales teams
Seniority
Mid-level, hands-on IC