(Senior) Performance Marketing Manager (all genders) - Schwerpunkt E-Commerce, PLAION PICTURES GmbH
Core
Planning, steering, and optimizing performance marketing campaigns for film releases across social, search, and marketplace channels, with a focus on Amazon, Meta, and other digital distribution platforms.
Role type
Senior Performance Marketing Manager (E-Commerce)
Builds
Data-driven, content-aligned marketing campaigns for film releases on Amazon, Meta, Google, TikTok, and Pinterest.
Domain
Film distribution / Home Entertainment / E-Commerce
Required skills
Performance marketing strategy, Amazon Sponsored Ads, Amazon DSP, Social Ads management (Meta, Google, TikTok, Pinterest), Conversion tracking, Event setup, Audience targeting, Creative strategy, Agency management, Data analysis and reporting.
Preferred skills
Experience with Shopware, PowerBI, Data Studio, Shop systems, Reporting tools.
Responsibilities
Conceive and execute performance marketing campaigns for cinema and home entertainment releases; Plan and execute Amazon Sponsored Ads and DSP campaigns; Build and maintain tracking setups (Pixel, Events, Conversions, Audiences); Analyze campaign and conversion data to derive optimization measures; Develop content strategies for Social Commerce; Collaborate with content creation teams on ad creatives; Manage agencies and service providers; Create analysis and reporting.
Seniority
Senior, hands-on IC