Leiter berufliche Fortbildung (m/w/d)
Core
Strategic leadership of the Continuing Education department, overseeing marketing, sales, program operations, and team management to drive participant acquisition and program delivery.
Role type
Senior manager, continuing education and business development
Builds
Continuing education programs and professional development offerings
Domain
Education and corporate training
Deliverable
product features
Required skills
Strategic planning, marketing strategy, sales funnel management, lead generation, program operations, team leadership, network building, data analysis
Preferred skills
Experience in adult education or service industries
Technologies
CRM, marketing automation tools, analytics platforms
Responsibilities
Positioning and developing the Continuing Education area, managing marketing and sales for programs, planning and executing lead generation, analyzing market and performance data, overseeing program operations, building and maintaining a partner network, leading the Continuing Education team
Seniority
Senior, hands-on IC with team leadership