Senior Manager Processes & Tools - Sales Communications (m/w/d)
Core
Leading the end-to-end transformation of sales communications processes, data flows, and automation solutions to enable scalable, efficient communication across all channels.
Role type
Senior Manager, Process & Tools (Sales Communications)
Builds
Modernized sales communication processes, data pipelines, and automation tools for marketing and sales channels.
Domain
Retail / Sales Communications / Process Optimization
Required skills
Process transformation, data flow architecture, automation strategy, cross-functional stakeholder management, KPI-based performance measurement, system landscape development, AI/ML potential assessment
Preferred skills
Experience with marketing/CDM systems, data lake solutions, AI/automation technologies
Technologies
Data Lake, Marketing/Content Management Systems, Automation Tools, AI/ML frameworks
Responsibilities
Design and optimize media-agnostic offer data processes; Identify and implement automation and AI opportunities across the sales communication value chain; Lead cross-functional initiatives between Marketing, IT, and Data; Establish KPI-based control mechanisms for continuous improvement.
Seniority
Senior Manager, hands-on leadership