Promotion Manager - Aktionsplanung & -steuerung (m/w/d)
Core
Strategic planning and execution of promotional campaigns for ZooRoyal's omnichannel pet care business (webshop and physical stores).
Role type
Senior Promotion Manager (Omnichannel Strategy & Execution)
Builds
Promotional campaigns and action plans for ZooRoyal's webshop and physical Fachmärkte
Domain
Retail / E-commerce / Pet Care
Required skills
Strategic marketing planning, campaign execution, workflow optimization, performance analysis, budget management, A/B testing, cross-functional stakeholder management, CRM and Commerce system expertise
Preferred skills
Personalization initiatives, technical development of action mechanics
Technologies
Salesforce Loyalty Management, Commercetools, Promotion Engines
Responsibilities
Define strategic direction for promotional business, manage action setup and workflows, monitor campaign performance and budget, develop new action mechanisms and personalization initiatives
Seniority
Senior, hands-on IC