(Senior) CRM & Loyalty Manager (m/w/d) - Salesforce Marketing Cloud
Core
Managing CRM & Loyalty strategies and execution for ZooRoyal's omnichannel pet care business, focusing on customer lifecycle management and data-driven insights.
Role type
Senior CRM & Loyalty Manager
Builds
Customer lifecycle journeys, loyalty programs, and omnichannel communication strategies for pet owners.
Domain
E-commerce / Retail (Pet Care)
Required skills
Salesforce Marketing Cloud (Automation Studio, Journey Builder), Customer Lifecycle Management, Data Analysis (CLV, Retention, Churn), Stakeholder Management, Strategic Planning, A/B Testing, KPI Definition
Preferred skills
Salesforce Data Cloud, Loyalty Management, SAP Emarsys, System Migration experience, Power BI, Adobe Analytics
Technologies
Salesforce Marketing Cloud, SAP Emarsys, Salesforce Data Cloud, Power BI, Adobe Analytics, WhatsApp, RCS
Responsibilities
Design and execute customer lifecycle journeys from analysis to operational deployment; Develop and optimize the CRM and Loyalty tech stack integration; Analyze customer data to define KPIs and optimize contact strategies; Identify growth opportunities and implement new communication channels; Monitor campaign performance and conduct A/B tests.
Seniority
Senior, hands-on IC