Executive Director Marketing (m/w/d)
Core
Group-wide brand, marketing, and communication leadership for a hospitality group operating hotels, restaurants, and leisure facilities across Germany and Austria.
Role type
Executive Director Marketing (Group Level)
Builds
Brand architecture, multi-year marketing strategies, and group-wide communication campaigns for a portfolio of hospitality properties.
Domain
Hospitality (Hotels, Gastronomy, Leisure)
Required skills
Brand management, portfolio strategy, corporate identity, PR and reputation management, digital marketing, budget management, agency management, team leadership, matrix organization experience.
Preferred skills
Experience in hospitality or multi-unit structures, crisis communication, strategic planning.
Responsibilities
Define brand positioning and value propositions for individual properties; develop group-wide marketing strategies and annual plans; manage the total marketing budget; oversee corporate identity and design standards; lead the marketing team as a shared service center; manage agency and creative partner relationships; report to the executive board on market trends and campaign performance.
Seniority
Executive, strategic leadership
