Marketing Director
Core
Set global brand strategy, lead marketing/PR/campaigns, and manage retail concepts/events for a heritage fashion house.
Role type
Senior Marketing Director (Global Fashion)
Builds
Global brand equity, visibility, and desirability for a premium fashion house
Domain
Fashion, Luxury, Retail
Deliverable
product features
Required skills
Brand strategy, consumer behavior analysis, digital marketing, PR management, influencer marketing, retail concept design, event planning, team leadership, budget management, agency management
Preferred skills
Experience in premium/luxury fashion, creative/art direction, visual storytelling, licensing strategy
Technologies
Microsoft Office
Responsibilities
Set brand strategy and tone of voice globally; develop and execute annual marketing/PR strategies; lead campaign production (film, photo, editorial); manage global influencer marketing; oversee agency relationships; lead store design concepts and in-store activations; plan brand events; manage the global marketing budget and KPIs; mentor the Marketing & PR team.
Seniority
Senior, hands-on IC with team leadership