Kommunikations- och marknadschef till Färjestad BK
Core
Leading corporate communication, marketing, and brand work to build long-term relationships with target groups and drive engagement, loyalty, and business growth for a sports and experience organization.
Role type
Senior Marketing and Communications Manager
Builds
Integrated communication campaigns, digital channels, and brand identity across sports, events, and hospitality.
Domain
Sports & Entertainment / Hospitality
Deliverable
product features (via careerplan.io/jobs/31573034-kommunikations-och-marknadschef-till-farjestad-bk-at-qtym-aktiebolag)
Required skills
Strategic communication planning, team leadership, digital marketing strategy, CRM and marketing automation, data analysis and KPI management, PR and crisis communication, content and campaign planning.
Preferred skills
Experience with paid media and conversion optimization, brand development, stakeholder management across sports and business units.
Technologies
CRM, social media platforms, web analytics tools, marketing automation software.
Responsibilities
Set direction for corporate communication and marketing, lead the communication team, develop channel strategies, plan content and campaigns, manage PR and crisis communication, formulate goals and KPIs, prepare annual reports and seasonal reports.
Seniority
Senior, hands-on IC and team leader