Head of Shopper & Customer Marketing (all genders)
Core
Leading shopper and customer marketing with responsibility for channel strategy, revenue growth management, and POS excellence.
Role type
Head of Shopper & Customer Marketing
Builds
Channel strategies, revenue growth initiatives, and point-of-sale (POS) excellence programs
Domain
Retail / Consumer Goods
Deliverable
product features
Required skills
Channel strategy, Revenue Growth Management, Planogram management, Sell-In tools, B2B catalog management, Team leadership, Cross-functional collaboration
Responsibilities
Steering planograms, Sell-In tools, and B2B catalogs; leading the team; collaborating with Sales, Marketing, and Supply Chain for profitable trade growth