Vietnam - Performance Lead / Performance Director
Core
Lead a team of 15 to manage, analyze, and optimize performance media campaigns for clients, driving growth through data-driven strategies and full implementation from strategy to execution.
Role type
Senior IC Performance Marketing Director
Builds
Client growth via performance media campaigns
Domain
Digital Marketing / Performance Media
Required skills
Performance marketing strategy, team leadership (15+ people), data analysis, campaign optimization, stakeholder management, KPI definition, automation, cross-platform proficiency
Preferred skills
Lead Generation, E-commerce, D2C solutions, Meta/TikTok platforms, Business/Marketing/Data degree, Client/Agency background
Technologies
Meta, TikTok, performance marketing platforms
Responsibilities
Own all expenditures related to performance media, lead discussions to establish KPIs, create data-driven strategies, conduct in-depth performance analysis, mentor and grow the team, experiment with new solutions
Seniority
Director, hands-on IC with team management