(Senior) CRM Manager (m/w/x)
Core
Own and evolve the holistic transactional email communication for real estate sellers and buyers, driving conversion through data-driven optimization of customer journeys.
Role type
Senior CRM Manager (Transactional Email)
Builds
Transactional email campaigns, automated customer journey flows, and email templates for the real estate market.
Domain
Real Estate Technology / Digital Marketing
Required skills
Transactional email strategy, Customer journey mapping, Email performance analysis (open/click/conversion rates), Technical implementation of email triggers, Email deliverability management (SPF/DKIM/Bounces), HTML for email templates, Stakeholder management, Data-driven decision making
Preferred skills
Experience with Mandrill or Mailchimp, Knowledge of dynamic content and events in email systems
Technologies
Mandrill, Mailchimp, HTML, SPF, DKIM
Responsibilities
Oversee the technical execution and strategic development of transactional email communication, Design and optimize email sequences aligned with customer journey goals, Identify new touchpoints and triggers for implementation with tech teams, Analyze email performance metrics to derive optimization actions
Seniority
Senior, hands-on IC
