Performance Marketing
Core
Manage high-quality acquisition programs, campaigns, and activities across mobile games to drive customer acquisition, engagement, and retention.
Role type
Performance Marketing Manager
Builds
Mobile game user acquisition and engagement campaigns
Domain
Mobile gaming / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic media campaign management, quantitative analysis, KPI development and tracking, funnel conversion optimization, landing page effectiveness improvement, digital media industry trend analysis, SEO, social media marketing, affiliate/mobile marketing, email/SMS marketing, team operations management, analytics tool proficiency
Preferred skills
Content creation for organic/social traffic, creative experimentation
Technologies
Google Analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo, Web Trends
Responsibilities
Define, identify, launch, and drive critical strategic media campaigns; lead quantitative analysis to translate data into actionable insights; adjust marketing spend dynamically; track metrics like funnel conversion rates, bounce, and exit rates; evaluate customer research, market conditions, and competitor data; improve usability, design, content, and landing page effectiveness; stay updated on global digital media developments.
Seniority
Manager, hands-on IC
