Marketing Manager*in Lesermarkt (m/w/d) Schwerpunkt Kundengewinnung und Kundenbindung
Core
Lead generation and retention specialist for regional newspaper subscriptions using a multi-channel strategy with a primary focus on telephone sales.
Role type
Senior Direct Sales & Customer Retention Manager
Builds
New subscriber acquisition, churn reduction, and customer lifetime value optimization for regional newspaper titles.
Domain
Media & Publishing (Regional Newspapers)
Required skills
Telephone marketing, Direct sales, Multi-channel campaign planning, CRM management, Stakeholder management, Data analysis, Project management, Legal compliance (GDPR/UWG)
Preferred skills
Experience in publishing, energy, telecom, or insurance sectors, Knowledge of competition and data protection law in sales
Technologies
CRM systems, Telephony tools, Data management platforms
Responsibilities
Manage the telephone sales channel as a core component of customer strategy, Plan cross-channel campaigns (Phone, Online, Email, Print) across the customer lifecycle, Execute new customer acquisition, retention, and win-back campaigns, Coordinate internal teams and external service providers, Analyze target audiences and optimize based on KPIs (reach, conversion, cost per subscription, churn), Develop sales scripts and train the team, Ensure legal compliance with GDPR and UWG
Seniority
Senior, hands-on IC