Senior Channel Marketing Manager (m/w/d)
Core
Planning, steering, and developing marketing activities across various sales and distribution channels, including product launches and cross-channel strategies.
Role type
Senior Channel Marketing Manager
Builds
Marketing campaigns, product launches, and cross-channel marketing strategies for B2C and B2B channels
Domain
Technology / Telecommunications / Consumer Electronics
Deliverable
product features
Required skills
Channel marketing, Go-to-market management, E-commerce marketing, B2C and B2B channel marketing, market analysis, performance data analysis, budget planning, stakeholder management
Preferred skills
Experience in telecommunications, technology, or consumer electronics, analytical thinking, presentation skills
Technologies
Performance and market data tools
Responsibilities
Develop and implement cross-channel marketing and Go-to-Market strategies, Prepare and support product launches across sales channels, Steer and optimize marketing campaigns in retail and e-commerce, Analyze market, performance, and sales data to derive actionable recommendations, Monitor relevant KPIs and measure marketing success, Create presentations and status reports for management, Develop marketing guidelines and playbooks, Manage budget planning and control, Collaborate with Sales, Product Management, Commercial Strategy, Retail, and E-commerce teams
Seniority
Senior, hands-on IC