Trade Marketing & Commercial Performance Manager (m/w/d)
Core
Planning, coordinating, and implementing trade-marketing measures along brand and sales strategies across doctor, pharmacy, and mass market channels to boost visibility, distribution, and sales.
Role type
Trade Marketing & Commercial Performance Manager
Builds
POS concepts, promotions, and sales incentive programs for natural consumer healthcare brands
Domain
Consumer Healthcare / OTC / Natural Medicine
Deliverable
product features
Required skills
Trade marketing, commercial excellence, analytical skills, KPI analysis, project management, budget management, strategic planning
Preferred skills
Experience in Pharma, OTC, Consumer Healthcare, or FMCG
Technologies
KPI dashboards, reporting tools
Responsibilities
Develop and implement target-group-specific POS and promotion concepts; Analyze commercial performance of brands and activities; Support annual planning and forecasting for promotions and new product launches; Manage trade-marketing projects and budgets in collaboration with sales and logistics.
