Marketing Manager | Brand-& Produktmanager (m/w/d)
Core
Strategic brand positioning and product portfolio development for a premium food retailer and gastronomy group.
Role type
Senior Brand & Product Manager
Builds
Curated food brands, product assortments, and marketing content for 9 German markets and 1 in Mallorca.
Domain
Food retail (FMCG), Premium Gastronomy, Luxury Retail
Deliverable
product features
Required skills
Brand governance, Product portfolio management, Content strategy, KPI & data-driven analysis, Market trend monitoring, Cross-functional collaboration
Preferred skills
Culinary passion, Strategic planning, Stakeholder management
Technologies
None stated
Responsibilities
Develop brand positioning strategies, Lead product new introductions and assortment optimization, Manage content planning across touchpoints, Monitor food trends and competitive landscape, Ensure consistent brand experience internally and externally
Seniority
Senior, hands-on IC
