Onlinemarketing-Manager/in
Core
Develop and execute target-group-oriented marketing, advertising, and communication measures for different customer segments of BTV.
Role type
Senior Online Marketing Manager
Builds
Image and sales campaigns, digital and classic channel campaigns
Domain
Financial services / Digital marketing
Deliverable
product features
Required skills
Strategic campaign planning, multi-channel media selection, content creation and management, customer journey mapping, market trend analysis, data-driven optimization, agency and stakeholder management
Preferred skills
Experience in financial services marketing, deep understanding of digitalization and customer behavior changes
Technologies
Digital and classic communication channels
Responsibilities
Conceive and steer image and sales campaigns, select media and communication channels for targeted customer outreach, develop content and messages along the customer journey, analyze campaign success and KPIs to optimize measures
Seniority
Senior, hands-on IC