Kaufmann/-frau - Marketingkommunikation
Core
Conceive, implement, and optimize digital marketing activities including social media, SEO/SEO, landing pages, and AI-driven process improvements.
Role type
Senior Digital Marketing Specialist (Performance & AI)
Builds
Social media campaigns, landing pages, SEO/GEO strategies, and AI-optimized marketing workflows
Domain
Digital Marketing / Performance Marketing / AI in Marketing
Deliverable
product features
Required skills
Social media management, SEO & GEO, Google Analytics, Matomo, Google Ads, Meta Ads Manager, LinkedIn Marketing, WordPress, Adobe Creative Cloud, Canva, AI application development
Preferred skills
Agency experience, AI manager training, structured and independent work style
Technologies
WordPress, Google Analytics, Matomo, Google Ads, Meta Ads Manager, LinkedIn Marketing, Adobe Creative Cloud, Canva
Responsibilities
Manage social media content, community, and reputation; Create and maintain WordPress landing pages; Plan and optimize SEO & GEO measures; Analyze user behavior and KPIs; Develop and implement AI use cases for marketing processes; Collaborate with marketing leadership on digital strategy
