Betriebswirt/in (Fachschule/Ausbildung) - allg. BWL
Core
Brand Manager responsible for the Puntigamer beer brand, driving marketing strategy, communication, innovation, and agency management to ensure sustainable growth in market share and results.
Role type
Senior Brand Manager (FMCG)
Builds
Marketing campaigns, brand strategy, and consumer activation for Puntigamer beer
Domain
FMCG, Beer industry
Deliverable
product features
Required skills
Brand management, Consumer insights, Market analysis, Budget management, Project management, Agency management
Preferred skills
FMCG experience (Beverages, Beer, Wine, Spirits), Agile project management
Technologies
N/A
Responsibilities
Develop brand strategy and communication, manage marketing activities and agency leadership, conduct market and competitor analysis, ensure budget and result responsibility, collaborate with internal and external partners
Seniority
Senior, hands-on IC