(Senior) CRM & E-Mail Marketing Manager B2B (m/w/d) - befristet auf 2 Jahre
Hybrid
Core
Building B2B marketing from scratch for Tchibo's new online coffee business, focusing on email campaigns, newsletters, and customer development.
Role type
Senior B2B CRM & Email Marketing Manager
Builds
B2B online coffee business marketing infrastructure, newsletters, and customer development campaigns
Domain
Retail / E-commerce / B2B
Required skills
B2B CRM/Email marketing strategy, Marketing automation, Analytics, Email campaign planning, Customer list management, KPI reporting
Preferred skills
Emarsys, Exactag, E-commerce trends, Analytical skills
Responsibilities
Develop and implement B2B marketing strategy, Plan and execute B2B newsletters, Design and manage B2B customer development campaigns, Manage B2B email list growth, Conduct A/B testing and reporting on KPIs