Digital Marketing Specialist
Core
Manage deployment of inbound and outbound email communications, create HTML files, and analyze email effectiveness for Gartner's sales force.
Role type
Email Marketing Specialist
Builds
Email campaigns and communications for sales prospects and clients
Domain
B2B Technology / Marketing Automation
Required skills
Eloqua, HTML, Excel, list management, QA/QC, data analysis
Preferred skills
HTML development, hypothesis testing
Responsibilities
Manage deployment of inbound and outbound email communications, Create HTML files for email deployment, Set up, test, and deploy emails tied to specific lists, Assist with analysis to determine email effectiveness, Create reports and dashboards on email and web product performance, Recommend changes to optimize programs based on analytical findings
