Sr. Integrated and ABM Specialist
Core
Plan and execute integrated, multi-channel B2B campaigns and Account-Based Marketing (ABM) programs to drive engagement and pipeline progression for priority enterprise accounts.
Role type
Senior B2B Integrated Marketing & ABM Specialist
Builds
Connected customer experiences, campaign journeys, and account growth opportunities for enterprise clients.
Domain
B2B SaaS Marketing / Account-Based Marketing
Deliverable
product features
Required skills
B2B integrated marketing, ABM strategy, multi-channel campaign execution, stakeholder coordination, project management, analytical fluency, CRM/marketing automation proficiency
Preferred skills
Enterprise SaaS experience, 1:1/1:Few ABM motions, intent platform familiarity (6sense, Demandbase, Terminus)
Technologies
CRM, marketing automation, campaign analytics, paid media, webinar platforms, project-management tools, intent platforms
Responsibilities
Plan and execute integrated, multi-channel campaigns from strategy to reporting; Build campaign journeys across email, content, webinars, paid media, and social; Execute 1:1 and 1:Few ABM programs for priority accounts; Coordinate creation of account-relevant assets like landing pages and sales plays; Monitor engagement and pipeline metrics to drive optimization; Identify opportunities to test new engagement approaches and convert experiments into repeatable programs.
Seniority
Senior, hands-on IC
