Senior Demand Generation Manager
Core
Own TestGorilla's largest acquisition lever (multi-six-figure monthly Google Ads) and lifecycle systems to turn spend into revenue.
Role type
Senior Demand Generation Manager (Performance/Growth Marketing)
Builds
Automated nurture workflows, enrichment infrastructure, and paid media campaigns for a B2B SaaS platform.
Domain
B2B SaaS / Performance Marketing
Required skills
Google Ads (Search, PMax, Display, YouTube, Smart Bidding), SQL, HubSpot/CRM, GA4, A/B testing, funnel economics (CAC, LTV, ROAS), AI/LLM tools for automation, attribution modeling
Preferred skills
Agency/freelancer management, PLG GTM experience, C-level presentation skills, SEO/content demand gen, BI tools
Technologies
Google Ads, n8n, Make, HubSpot, Clay, GA4, SQL, ChatGPT/Claude
Responsibilities
Manage and scale paid spend across Google Ads and emerging AI-native platforms; build source-of-truth reporting with SQL and dashboards; own roadmap for landing pages, ad creative, and offers; design automated nurture workflows and enrichment infrastructure; partner with Sales/RevOps on lead quality; stay ahead of platform and privacy changes.
Seniority
Senior, hands-on IC
