Brand & Marketing Director
Core
Own global brand strategy, positioning, and creative direction for a luxury fashion brand, leading integrated marketing, PR, and team management.
Role type
Director-level Brand & Marketing Leader
Builds
Global brand platform, marketing campaigns, and customer journey consistency
Domain
Luxury fashion / Lifestyle
Deliverable
product features
Required skills
Global brand strategy, integrated marketing campaign leadership, PR and influencer partnership management, content and social media strategy, cross-functional partnership with product and retail, team building and mentorship
Preferred skills
Scaling luxury brands internationally, creative direction expertise, passion for craftsmanship and sustainability, adoption of emerging technologies for marketing
Technologies
Emerging marketing technologies
Responsibilities
Own global brand strategy, positioning and creative direction; Lead integrated marketing campaigns across all channels; Oversee PR, influencer partnerships and brand activations; Drive content, social and communications strategy; Use customer insight to shape brand direction and influence product development; Partner closely with Product, E-commerce, Retail and Wholesale to ensure brand consistency throughout the customer journey; Build, mentor and inspire a multidisciplinary team