Senior Director of Brand Marketing
Core
Define, elevate, and protect the brand strategy for a collective of residential lighting brands (Kichler, Progress Lighting) to drive growth and differentiation.
Role type
Senior Director of Brand Marketing
Builds
Cohesive brand architecture, integrated marketing programs, and brand experiences across residential lighting categories.
Domain
Consumer goods / Home & Lifestyle / Lighting
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, brand architecture, integrated marketing, digital brand experiences, creative evaluation, leadership, data-driven decision making, business acumen, event management, team mentoring
Preferred skills
Corporate communications, large-scale brand activations, consumer goods/home/lifestyle category experience
Technologies
None stated
Responsibilities
Develop scalable brand architecture; establish brand standards and governance; partner with sales/product for go-to-market executions; lead customer events and trade shows; leverage market insights to refine strategy; build and mentor the brand marketing team
Seniority
Senior, hands-on IC with team leadership
