DTC Creative Strategist
Remote
Core
Drive strategic direction of marketing campaigns through audience research, creative analysis, and performance insights to deliver measurable business results.
Role type
DTC Creative Strategist
Builds
Marketing campaigns, creative assets, and reporting dashboards for a global publishing house and creative studio
Domain
DTC eCommerce, Publishing, Education, Entertainment
Required skills
Marketing analytics, Creative strategy, Consumer behavior analysis, Paid media platform expertise, Creative testing methodologies, Data visualization, Cross-functional collaboration, Trend identification
Preferred skills
eCommerce/DTC experience, AI-powered marketing, Customer interview techniques, CRO frameworks, A/B testing
Technologies
GA4, Looker Studio, Tableau, Power BI, Amplitude, Mixpanel, Meta, Google, TikTok, YouTube