Vice President, Global Marketing
Core
Define and execute global marketing strategy, lead a global marketing organization, and drive commercial growth for a test and measurement brand.
Role type
VP, Global Marketing (Strategy & Leadership)
Builds
Global marketing organization, brand positioning, demand generation pipelines, and customer engagement programs.
Domain
Industrial technology / Test & Measurement / B2B
Required skills
Global marketing strategy, team leadership, demand generation, budget management, digital marketing, B2B marketing, cross-functional partnership, executive presence, talent development
Preferred skills
Experience in industrial technology, test & measurement, semiconductor, or scientific instrumentation markets
Technologies
Marketing operations platforms, analytics tools, digital marketing channels
Responsibilities
Define and execute global marketing strategy aligned with business priorities; Lead and develop a global marketing organization spanning Brand, Digital, and Regional teams; Strengthen brand positioning and customer engagement; Drive demand generation and pipeline growth; Own the global marketing budget; Partner with Product, Sales, and Engineering; Foster a high-performing marketing organization.
Seniority
Executive, VP level