VP of Marketing
Core
VP of Marketing owning global demand generation execution across performance marketing, content engineering, marketing design, product marketing, and marketing operations to drive pipeline for Sitemate's AI and construction software.
Role type
VP of Marketing (M12)
Builds
Demand generation engine, content production, paid channels, marketing operations infrastructure, and AI-driven search visibility.
Domain
SaaS / Construction Technology / AI
Required skills
Demand generation strategy, performance marketing management, content engineering leadership, marketing operations infrastructure, AI adoption strategy, executive communication, org design, budget management, cross-functional alignment.
Preferred skills
Experience in AI-era marketing, construction tech domain knowledge, search engine optimization (SEO/AEO), data privacy risk management.
Technologies
Google Adwords, Meta, AI tools for lead scoring and campaign optimization, outbound systems, marketing data infrastructure.
Responsibilities
Execute and scale demand generation across organic and paid channels; lead and hire marketing function leads; define marketing operating cadence and quarterly planning; manage budget and headcount; set AI adoption targets and report on measured gains; align with VP of Growth on activation boundaries; coach leads on strategy and execution.
Seniority
VP, executive leadership
