Senior Core Product Marketing Manager
Core
Own the go-to-market (GTM) strategy, revenue plan, and commercial model for products within the Articulate platform.
Role type
Senior Product Marketing Manager
Builds
GTM plans, pricing/packaging models, launch foundations, and field enablement assets for the Articulate platform.
Domain
B2B SaaS / EdTech
Required skills
GTM strategy, revenue planning, pricing and packaging, funnel analysis, field enablement, cross-functional leadership, AI proficiency, storytelling, ecosystem partnership management
Preferred skills
Usage-based or credit-based monetization experience, e-learning tool expertise (Articulate 360), MBA
Technologies
AI systems, funnel dashboards, Articulate 360
Responsibilities
Own the GTM plan against revenue goals; shape pricing, packaging, and monetization; build positioning, messaging, and competitive context; own the funnel from first touch to conversion; act as the voice of product for field readiness; partner with product, sales, and leadership on roadmap and commercial strategy; adapt GTM for ecosystem and reseller partners; build AI workflows and agents to improve team output.
Seniority
Senior, hands-on IC
